The coronavirus pandemic revealed that we can definitely learn to adjust to the problems that come with having official processes done online. Companies all over the world came to the realization of the benefits of going digital. One of the industries that was already in the process of going all digital, was the digital marketing industry. The pandemic boosted the transition by allowing marketing companies and departments to rapidly adapt to the changing demands of the economy.
Digital Marketing can be defined as the promotional processes of various products, services and brands, in multiple forms and types of electronic media. Digital marketing is the future of current conventional marketing and it is very likely that the former will overtake the latter soon enough. The many benefits of digital marketing include that there are faster, practically versatile, and gather successful responses from the modern masses.
There are different kinds of digital marketing that include website and SEO content creation, blogs and online advertising, video content creation and online marketing, mobile marketing and social media marketing such as LinkIn, Pinterest, Facebook and so on.
There are numerous reasons for considerations to be made about the shift from conventional marketing to digital marketing methods, and the top 10 reasons that we have compiled are as follows:
The methods of digital marketing are far less expensive than traditional marketing methodologies. The advertisements and strategies used amount to lesser than the costs used for the same product and services in regular marketing.
Access to Mobile Phones
Majority of individuals are in the guilty possession of smartphones, and these devices are the most frequently used for access to daily updates on global affairs, news, their friends and family on social media, gaming, shopping and many more such features that overtake the initial use of making phone calls. Using various remarketing ads, texts and emails, and social media features, there is a larger engagement to the audience during their use of various applications on their smartphones.
Increase in Flexibility
There are multiple different forms of digital marketing which include email marketing, social-media posting, content creation and marketing, banner advertisements, so on and so forth. A skilled digital marketer will be able to make use of these numerous resources to creatively promote and market their brand and increase the opportunity to make conversations more. The advantages of this flexibility include that it can be tested and stopped if it does not perform as is expected.
Expansion of Company’s Reach
With the majority of the communities all over the world relying on the digital world to meet and sustain their daily requirements, digital marketing allows companies to create an online presence and appeal to those people in the appropriate manner, hence increasing the reach of the company. Numerous sales are bound to be boosted with the brand recognition achieved from expanding the company’s reach.
Multimedia forms of Content
There is a higher recorded engagement of customers to material that is marketed about any product or service which combines multiple facets of content including video and audio content, and photos as well. The importance of combining these multiples types of content is to allow the customer to engage more easily – which is a key promise delivered by digital marketing (as opposed to traditional marketing).
Interactivity with Customers Increased
Digital marketing has the feature of allowing communication directly between the producers and consumers of any product or services. This exchange of messages and information based on customer reviews, messages, posts on social media and feedback, allows the company to understand what it is that the audience they are targeting requires and how they can achieve the same; which in-turn encourages the customers to post honest and reliable feedback on what they have received. This feedback is posted through numerous different means, as is described above. The information that is collected can play an important role in forming further modules of digital marketing.
Tracking of Customers’ Activities
With digital marketing, it becomes possible for companies and organizations to track the activities that their customers engage in. Data is recorded of which ads were clicked, viewed and followed-upon, which emails and messages were opened and received, and the content they digested before making a purchase. With this data, it is possible to understand what are the marketing strategies employed that worked successfully.
Image of Industry Expert Developed
Digital marketing allows for companies and organizations to make their comments or stands on controversies, problems or issues that are related to their specific industry. This results in companies developing authority on the subject, resulting in customers trusting them and verifying what they have to say before engaging in any financial transactions with the same.
Engagement with Influencers
There are various influential figures whose activities are followed by a large proportion of the community. Digital marketing creates a platform where there can be the inclusion of these influencers in marketing strategies, to appeal more to targeted audiences. Influencers are characterized by their wide reach in audiences and being able to tap into that is an advantage promoted by the use of digital marketing.
With digital marketing, it becomes possible to create printed content to support all that is claimed by the company. It becomes possible to go into the nooks and corners of the product that has been created, allowing them to understand it and the company better before making the decision to begin a financial transaction.
In a nutshell, the benefits of digital marketing over traditional marketing are many, ranging from lower cost and higher flexibility in engaging with customers, to the ability to establish authority in the industry and incorporate numerous different types of media to promote what is being marketed effectively. The ability to generate data on the customers’ activities makes it useful to replace old strategies with newer and more effective methods. With these benefits in place, the taking over of conventional marketing by the industry of digital marketing is imminent.