Marketing is a vital and essential step for businesses. Over the years, start-ups and companies have experimented with various online tactics and made terms with several brand engagement activities. Furthermore, the launch of online platforms was a new venture for enterprises to explore. Numerous successful stories of social media emerged as an inspiration for fellow competitors. Moreover, digital transformation and decade-old transition examined the pros and cons of social media. However, the inclination built to the pros, and hence, social networking started a buzzword.
Certainly, digital marketing branched into a few more types and influencer marketing is currently leading the forefront. Though influencer marketing existed in history as celebrity endorsements with digital intervention the landscape is noticeably diversified.
Who are Influencers?
Content creators established themselves on social media platforms via videos, posts, and engaging content. But creators usually specifically engage themselves in a certain alcove. Fashion, food, music, travel, lifestyle, fitness, sports, technology, painting, and art influencing or blogging are some of the major niche segments trending among leading influencers across the globe.
Steadily people started following the content creators who set the trend for society. Some influencers have a worldwide reach and millions of followers and countless fan pages as well.
Influencers did have an impact on people’s choices. No wonder, millennials want to follow new trends and be like a few personalities. Hence, there was no doubt about an influencer recommendation of a specific product.
These influencers stage huge shows and concerts and brands stand a chance to market at such events apart from content influencing. Thousands and millions of followers are surely a great reach for any and every company. Brands and companies noticed the effect of influencers on people’s minds and started collaborating with them. The collaboration deal earns the brand publicity and influencers a good sum of commission.
What is Influencer Marketing?
Companies employ influencers to escalate brand image through personalized content. This form of marketing increases traffic, awareness of the brand, and intensifies larger reach for the firm. Also, companies dismiss the effort to find what their target audiences follow. A niche-based influencer will make sure to spread the message about the product or service to the right people.
Is Influencer marketing effective?
Social media bloggers regularly engage with their followers and their recommendation has an influencing power. Hence, they are known as online influencers. Direct engagement with the product is possible. Knowledge, authority, position, and reach play the key role of the influencer. With these qualities, brand sales and reach will undoubtedly witness a boom.
Follower’s buying decisions are influenced by the opinion of the people they follow. People may not know about the brand but if the influencer has used or recommended it, it will strike the brains of the audience while shopping.
Hence, influencer marketing with pitch-perfect content for followers or subscribers and increasing the reach and profits at a large extent
How much are influencers paid?
Influencer marketing is an amalgamated idea of influencing and recommendation with a win-win situation for both the parties. Brands research for their niche based followers locally, nationwide, or even internationally for endorsement. The bloggers receive commission and also sponsorships.
Global influencers charge quite high prices for recommending a specific product. The Kardashian sister Kylie Jenner is the highest-paid influencer across the world. A lump sum money of $1.2 million is the average pay for each post. Similarly, influencers pay varies according to their popularity and follower engagement. In India, Virat Kohli is the leading influencer of 88 lakh per post on Instagram.
History of Influencer Marketing
The idea was established quite early as the 1930’s when few brands used Santa Claus in their advertisements. In different parts of the world, various brands used such influential personalities and earned recognition. Moreover, India utilized cartoon characters, deity influence to ascend its sales.
Hence, influencer marketing has gained trust as one of the most successful forms of marketing.